Effects of multipurpose shopping trips on retail store location in a duopoly

Vladimir Marianov, H. A. Eiselt, Armin Lüer-Villagra

Resultado de la investigación: Article

2 Citas (Scopus)

Resumen

Models for retail store location typically assume that consumers make single purpose trips. However, frequently, consumers purchase more than one product during the same trip. This is the first attempt to propose including multipurpose trips in models locating commercial facilities selling non-essential products. We model and analyze the case in which two firms sell one product or type of products each. Consumers buy one, both, or none, depending on the utility they obtain. We solve 1000 instances and report the results, which indicate that firms significantly benefit from taking into account multipurpose trips when locating their stores. Based on the difficulty to solve one version of the problem, we also derive an efficient heuristic algorithm for the solution and test its performance.

Idioma originalEnglish
Páginas (desde-hasta)782-792
Número de páginas11
PublicaciónEuropean Journal of Operational Research
Volumen269
N.º2
DOI
EstadoAccepted/In press - 1 ene 2018

Huella dactilar

Retail stores
Heuristic algorithms
Performance Test
Sales
Heuristic algorithm
Efficient Algorithms
Model
Duopoly
Shopping
Business

ASJC Scopus subject areas

  • Modelling and Simulation
  • Management Science and Operations Research
  • Information Systems and Management

Citar esto

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Effects of multipurpose shopping trips on retail store location in a duopoly. / Marianov, Vladimir; Eiselt, H. A.; Lüer-Villagra, Armin.

En: European Journal of Operational Research, Vol. 269, N.º 2, 01.01.2018, p. 782-792.

Resultado de la investigación: Article

TY - JOUR

T1 - Effects of multipurpose shopping trips on retail store location in a duopoly

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AU - Eiselt, H. A.

AU - Lüer-Villagra, Armin

PY - 2018/1/1

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AB - Models for retail store location typically assume that consumers make single purpose trips. However, frequently, consumers purchase more than one product during the same trip. This is the first attempt to propose including multipurpose trips in models locating commercial facilities selling non-essential products. We model and analyze the case in which two firms sell one product or type of products each. Consumers buy one, both, or none, depending on the utility they obtain. We solve 1000 instances and report the results, which indicate that firms significantly benefit from taking into account multipurpose trips when locating their stores. Based on the difficulty to solve one version of the problem, we also derive an efficient heuristic algorithm for the solution and test its performance.

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KW - Leader-follower planning

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