Diseño de Cuadro de Mando Integral con enfoque de Escenario

Miguel Angel González, Luis Quezada, Pedro Palominos

Resultado de la investigación: Article

Resumen

Purpose: The purpose of this paper is to design a method or process that relates dynamic environmental conditions with the strategic objectives present in a company’s strategy map, thereby allowing rapid analysis and the generation of new strategies that the company can adopt in a timely manner in order to maintain and/or improve its competitive position in the market. Design/methodology/approach: One training session and three workshops were run involving the company staff. The intervention team reviewed and analyzed the results achieved and prepared the final presentation. Finally, they were asked to evaluate the intervention methodology with respect to usefulness and ease of use. Findings: The developed methodology allows companies to obtain a broader vision of their future prospects. The executives’ participation in the process provided them a vision and understanding of the most relevant and sensitive variables of their environment. Research limitations/implications: The proposed methodology is easy to use. It provides a simple and agile mechanism to adapt the strategy of an organization to the changes in the market and environment. Social implications: This process will provide social benefit for the global community, from both a methodological perspective and a practical one, as it will provide a tool that will positively impact competitiveness and quality of life for workers and the wider community. Originality/value: This paper allows the identification of the possible scenarios and their incorporation into a strategy map, which may help companies deal with the changes in their competitive environment. The strategy maps generated for each of the scenarios provide useful information with respect to presented events.

Idioma originalSpanish
Páginas (desde-hasta)118-137
Número de páginas20
PublicaciónAcademia Revista Latinoamericana de Administracion
Volumen32
N.º2
DOI
EstadoPublished - 3 jun 2019

Huella dactilar

Balanced score card
Scenarios
Strategy map
Methodology
Strategic objectives
Environmental conditions
Workers
Social benefits
Competitiveness
Design methodology
Quality of life
Staff
Participation
Usefulness
Competitive environment
Ease of use

ASJC Scopus subject areas

  • Business and International Management
  • Organizational Behavior and Human Resource Management
  • Strategy and Management
  • Management Science and Operations Research

Citar esto

González, Miguel Angel ; Quezada, Luis ; Palominos, Pedro. / Diseño de Cuadro de Mando Integral con enfoque de Escenario. En: Academia Revista Latinoamericana de Administracion. 2019 ; Vol. 32, N.º 2. pp. 118-137.
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Diseño de Cuadro de Mando Integral con enfoque de Escenario. / González, Miguel Angel; Quezada, Luis; Palominos, Pedro.

En: Academia Revista Latinoamericana de Administracion, Vol. 32, N.º 2, 03.06.2019, p. 118-137.

Resultado de la investigación: Article

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