Diseño de Cuadro de Mando Integral con enfoque de Escenario

Miguel Angel González, Luis Quezada, Pedro Palominos

Resultado de la investigación: Contribución a una revistaArtículo

Resumen

Purpose: The purpose of this paper is to design a method or process that relates dynamic environmental conditions with the strategic objectives present in a company’s strategy map, thereby allowing rapid analysis and the generation of new strategies that the company can adopt in a timely manner in order to maintain and/or improve its competitive position in the market. Design/methodology/approach: One training session and three workshops were run involving the company staff. The intervention team reviewed and analyzed the results achieved and prepared the final presentation. Finally, they were asked to evaluate the intervention methodology with respect to usefulness and ease of use. Findings: The developed methodology allows companies to obtain a broader vision of their future prospects. The executives’ participation in the process provided them a vision and understanding of the most relevant and sensitive variables of their environment. Research limitations/implications: The proposed methodology is easy to use. It provides a simple and agile mechanism to adapt the strategy of an organization to the changes in the market and environment. Social implications: This process will provide social benefit for the global community, from both a methodological perspective and a practical one, as it will provide a tool that will positively impact competitiveness and quality of life for workers and the wider community. Originality/value: This paper allows the identification of the possible scenarios and their incorporation into a strategy map, which may help companies deal with the changes in their competitive environment. The strategy maps generated for each of the scenarios provide useful information with respect to presented events.

Título traducido de la contribuciónDesigning a balanced scorecard using a scenario approach
Idioma originalEspañol
Páginas (desde-hasta)118-137
Número de páginas20
PublicaciónAcademia Revista Latinoamericana de Administracion
Volumen32
N.º2
DOI
EstadoPublicada - 3 jun 2019

Palabras clave

  • BSC
  • JEL (Journal of Economic Literature)
  • Scenarios
  • Strategic planning

Áreas temáticas de ASJC Scopus

  • Gestión internacional y de empresa
  • Comportamiento organizativo y gestión de recursos humanos
  • Estrategia y gestión
  • Ciencia de la gestión e investigación de operaciones

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