Resumen
The chapter presents the reader with the successful case of the BoxMagic app, a Chilean gym management platform that is expanding in Latin America, and is presented as a solution to the lack of a tool that, in addition to managing reservations, would allow tracking user payments, which until a few years ago were not used to this format in a region with a population with little banking penetration. The volumen of user payment income for the last 3 years are presented, in the context of the pandemic. The chapter has been able to conclude that although the fitness industry has suffered financially in the last 2 years, it has been favored by the growth of the fitness industry.
Idioma original | Inglés |
---|---|
Título de la publicación alojada | Sport Management in the Ibero-American World |
Subtítulo de la publicación alojada | Product and Service Innovations |
Editorial | Taylor and Francis AS |
Páginas | 15-24 |
Número de páginas | 10 |
ISBN (versión digital) | 9781000907384 |
ISBN (versión impresa) | 9781032482385 |
DOI | |
Estado | Publicada - 1 ene. 2023 |
Áreas temáticas de ASJC Scopus
- Ciencias sociales (todo)