Digitization in Services of the Emerging Chilean Sport Industry: The Case of BoxMagic Inc

Daniel Duclos-Bastías, Kyle Hepp, Daniel Ávila Arias, Frano Giakoni-Ramírez, Pablo Larenas Calderon

Producción científica: Contribución a los tipos de informe/libroCapítulorevisión exhaustiva

2 Citas (Scopus)

Resumen

The chapter presents the reader with the successful case of the BoxMagic app, a Chilean gym management platform that is expanding in Latin America, and is presented as a solution to the lack of a tool that, in addition to managing reservations, would allow tracking user payments, which until a few years ago were not used to this format in a region with a population with little banking penetration. The volumen of user payment income for the last 3 years are presented, in the context of the pandemic. The chapter has been able to conclude that although the fitness industry has suffered financially in the last 2 years, it has been favored by the growth of the fitness industry.

Idioma originalInglés
Título de la publicación alojadaSport Management in the Ibero-American World
Subtítulo de la publicación alojadaProduct and Service Innovations
EditorialTaylor and Francis AS
Páginas15-24
Número de páginas10
ISBN (versión digital)9781000907384
ISBN (versión impresa)9781032482385
DOI
EstadoPublicada - 1 ene. 2023

Áreas temáticas de ASJC Scopus

  • Ciencias Sociales General

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