Comunicar el riesgo sobre el SARS-COV-2: informes televisados del Ministerio de Salud chileno

Verónica Rocamora, Claudio Broitman, Yanira Olivares Ramírez, María Paz Toloza Provoste

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

Given the relevance of communication in risk situations to deliver timely information to affected groups, as well as its ability to generate collective meanings, this research aims to analyze the communication deployment of the first stage of the COVID-19 pandemic in Chile from the perspective of risk communication. From a qualitative approach, we conducted a reflective thematic analysis of 88 videos corresponding to the daily coronavirus reports broadcast by Chilean open television, between March 17 and June 12, 2020. Three stages established are: triumphalist, tension, and crisis; in those, we observe a communication focused on promoting the government's management rather than delivering timely information to the population. The use of some discursive resources stands out, such as the metaphor of war or individual responsibility, which generate tension with the need to generate collective meanings to mobilize the population.

Título traducido de la contribuciónCommunicate the risk of SARS-COV-2: Televised reports from the Chilean Ministry of Health
Idioma originalEspañol
Páginas (desde-hasta)69-90
Número de páginas22
PublicaciónCuadernos.info
N.º52
DOI
EstadoPublicada - 2022

Palabras clave

  • Chile
  • COVID-19
  • health communication
  • public health
  • Risk communication
  • television

Áreas temáticas de ASJC Scopus

  • Comunicación
  • Biblioteconomía y ciencias de la información

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