The Impact of Customer Experience and Customer Engagement on Behavioral Intentions: Does Competitive Choices Matters?

Bilal Ahmed, Shagufta Zada, Liang Zhang, Shehla Najib Sidiki, Nicolás Contreras-Barraza, Alejandro Vega-Muñoz, Guido Salazar-Sepúlveda

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

The study aims to analyze behavioral intentions influenced by customer engagement, experience, and identification moderated by competitive choices in the granite sector of Pakistan. The study has been carried out through primary data analysis of cross-sectional approach in the transition to a sustainable economy. In total, 400 questionnaires were distributed, for which only 216 were filled and usable with a response rate of 54%—collected data from the production managers and units. In contrast, missed mine holders and labor analyzed the data in SPSS and AMOS to run various tests, i.e., reliability, correlation analysis, regression, moderation regression, and confirmatory factor analysis. The study findings indicate a positive and significant relationship and effect among the variables. The reviews might contain some biases. Therefore, this study recommended adopting a probability sampling technique for future studies. The study results in a positive manner indicating customer service involvement as a significant factor in behavioral intention despite competitive options.

Original languageEnglish
Article number864841
JournalFrontiers in Psychology
Volume13
DOIs
Publication statusPublished - 25 May 2022

Keywords

  • affective engagement
  • behavioral engagement
  • behavioral Intention
  • competitive choices
  • customer cognitive engagement
  • customer experience
  • customer identification

ASJC Scopus subject areas

  • General Psychology

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