¿Qué representaciones sociales construyen los estudiantes universitarios chilenos del área de la salud sobre la escritura multimedial y multimodal?

Multimodal and multimedia writing is an incipient area of study, however, it is fundamental to move from the university world to the professional one, especially in the Digital Age. Traditionally, writing is taught from a logocentric view and less importance has been given to multimedia, which refers to a truly new way of thinking. Thus, this research describes the social representations of academic multimodal and multimedia writing that health career students have. The methodology was qualitative and two focus groups were carried out. The Gee Model (2001; 2005; 2008; 2011) was used for the analysis. Results showed that students represent writing as a process, but incipiently. Regarding to multimodality, there is a recognition of semiotic resources that provide meaning, while they consider technology to be positive, although they recognize a scarce handling of multimedia elements.