Metodología de investigación implícita para evaluar la eficacia de la publicidad en el streaming de Esports basada en la mirada, las respuestas cognitivas y emocionales de los espectadores

Translated title of the contribution: An implicit research methodology to evaluate advertising effectiveness in Esports streaming based on viewers' gaze, cognitive and emotional responses

Frano Giakoni, María López, Francisco Segado, Aarón Manzanares, Javier Mínguez

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

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Medicine & Life Sciences