Mapa de consenso del estudiante universitario como cliente interno

Letzkus Palavecino Manuel; Álvarez Maldonado David; González Martínez Luis; Araya Castillo Luis

doi:10.31876/rcs.v28i.38819

Mapa de consenso del estudiante universitario como cliente interno

Translated title of the contribution: Consensus map of university students as an internal client

Letzkus Palavecino Manuel, Álvarez Maldonado David, González Martínez Luis, Araya Castillo Luis

Research output: Contribution to journal › Article › peer-review

Abstract

In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

Translated title of the contribution	Consensus map of university students as an internal client
Original language	Spanish
Pages (from-to)	64-78
Number of pages	15
Journal	Revista de Ciencias Sociales
Volume	28
Issue number	ESPECIAL 6
DOIs	https://doi.org/10.31876/rcs.v28i.38819
Publication status	Published - 2022
Externally published	Yes

ASJC Scopus subject areas

Social Sciences (miscellaneous)
Social Sciences(all)
Public Administration

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10.31876/rcs.v28i.38819

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title = "Mapa de consenso del estudiante universitario como cliente interno",

abstract = "In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.",

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T1 - Mapa de consenso del estudiante universitario como cliente interno

AU - Manuel, Letzkus Palavecino

AU - David, Álvarez Maldonado

AU - Luis, González Martínez

AU - Luis, Araya Castillo

PY - 2022

Y1 - 2022

N2 - In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

AB - In the field of education, with the aim of evidencing the visualization that university students have in the area of administration and economics of the teaching and learning process, as an internal client of educational organizations, the subjective characteristics of the student body are described, through techniques inspired by a non-traditional marketing methodology called ZMET, using the NVivo software for data analysis of a convenience sample of 10 informants. The result of this study materializes in a consensus map of the mental models of the students as beneficiaries of the teaching service, concluding in a circuit that relates motivation, achievements and student satisfaction.

KW - Consensus map

KW - Internal customer.

KW - Student perception

KW - University education

KW - University students

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EP - 78

JO - Revista de Ciencias Sociales

JF - Revista de Ciencias Sociales

SN - 1315-9518

IS - ESPECIAL 6

ER -

Mapa de consenso del estudiante universitario como cliente interno

Abstract

ASJC Scopus subject areas

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