How to Measure Organic Fruit Consumer Behavior: A Systematic Review

Alejandro Vega-Muñoz, Miseldra Gil-Marín, Nicolás Contreras-Barraza, Guido Salazar-Sepúlveda, Analia Verónica Losada

Research output: Contribution to journalReview articlepeer-review

4 Citations (Scopus)

Abstract

This review article seeks to systematically identify appropriate ways to measure the consumption behavior of organic fruits. The systematic review of the literature was performed according to the criteria of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, and the eligibility criteria were declared through the PICOS (population, interventions, comparators, outcomes, and study) tool based on 277 article records scientiometrically identified in both the Journal Citation Report databases from Web of Science. The literature review stages determined a reduced set of articles that presented valid and reliable measurement scales that covered determinant constructs in organic fruit consumer behavior (OFCB). The measurement scale with the best results reported within the screened articles covered the constructs related to health, fear, environment, effort, and economy, allowing it to serve as a reference instrument in further studies on food consumer behavior.

Original languageEnglish
Article number318
JournalHorticulturae
Volume8
Issue number4
DOIs
Publication statusPublished - Apr 2022

Keywords

  • behavior studies
  • behavioral measurement
  • confirmatory factor analysis
  • consumer behavior
  • consumer studies
  • food consumer
  • fruit consumer
  • organic consumer
  • organic fruit
  • sustainable business

ASJC Scopus subject areas

  • Plant Science
  • Horticulture

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