Do ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?

Heesup Han, Linda Heejung Lho, Antonio Ariza-Montes, Kyung Sik Lee, Hyungshin Baek, Luis Araya-Castillo

Research output: Contribution to journalArticlepeer-review

Abstract

The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) industry. A quantitative method was used. The evaluation of the measurement model verified the quality of construct measures. Findings from statistical analyses demonstrated the significant associations among research variables, and identified the mediating nature of FSC love and FSC respect. In addition, the important moderating effect of perceived FSC ticket price was found. A prominent role of ambient condition quality in eliciting approach behaviors was also explored. Overall, our theoretical framework contained a prediction power for approach behaviors. The research findings thus assist FSC researchers and practitioners to better understand the process of generating the customer decision-making process and behaviors that are positive for full service carriers. This research hence successfully fulfilled its objective to discover the influences of the customer approach behaviors in the full service carrier (FSC) industry.

Original languageEnglish
Article number10636
Pages (from-to)1-14
Number of pages14
JournalSustainability (Switzerland)
Volume12
Issue number24
DOIs
Publication statusPublished - 2 Dec 2020

Keywords

  • Approach behaviors
  • FSC love
  • FSC respect
  • Full service carrier (FSC)
  • Image congruity
  • Quality of ambient conditions
  • Ticket price

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Renewable Energy, Sustainability and the Environment
  • Management, Monitoring, Policy and Law
  • Energy Engineering and Power Technology
  • Environmental Science (miscellaneous)

Fingerprint

Dive into the research topics of 'Do ambient conditions (Air quality, noise level and temperature) and image congruity matter for boosting customer approach behaviors in the fsc sector?'. Together they form a unique fingerprint.

Cite this