Digitization in Services of the Emerging Chilean Sport Industry: The Case of BoxMagic Inc

Daniel Duclos-Bastías, Kyle Hepp, Daniel Ávila Arias, Frano Giakoni-Ramírez, Pablo Larenas Calderon

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

2 Citations (Scopus)


The chapter presents the reader with the successful case of the BoxMagic app, a Chilean gym management platform that is expanding in Latin America, and is presented as a solution to the lack of a tool that, in addition to managing reservations, would allow tracking user payments, which until a few years ago were not used to this format in a region with a population with little banking penetration. The volumen of user payment income for the last 3 years are presented, in the context of the pandemic. The chapter has been able to conclude that although the fitness industry has suffered financially in the last 2 years, it has been favored by the growth of the fitness industry.

Original languageEnglish
Title of host publicationSport Management in the Ibero-American World
Subtitle of host publicationProduct and Service Innovations
PublisherTaylor and Francis AS
Number of pages10
ISBN (Electronic)9781000907384
ISBN (Print)9781032482385
Publication statusPublished - 1 Jan 2023

ASJC Scopus subject areas

  • General Social Sciences


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