Digitization in Services of the Emerging Chilean Sport Industry: The Case of BoxMagic Inc

Daniel Duclos-Bastías; Kyle Hepp; Daniel Ávila Arias; Frano Giakoni-Ramírez; Pablo Larenas Calderon

doi:10.4324/9781003388050-3

Digitization in Services of the Emerging Chilean Sport Industry: The Case of BoxMagic Inc

Daniel Duclos-Bastías, Kyle Hepp, Daniel Ávila Arias, Frano Giakoni-Ramírez, Pablo Larenas Calderon

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Citations (Scopus)

Abstract

The chapter presents the reader with the successful case of the BoxMagic app, a Chilean gym management platform that is expanding in Latin America, and is presented as a solution to the lack of a tool that, in addition to managing reservations, would allow tracking user payments, which until a few years ago were not used to this format in a region with a population with little banking penetration. The volumen of user payment income for the last 3 years are presented, in the context of the pandemic. The chapter has been able to conclude that although the fitness industry has suffered financially in the last 2 years, it has been favored by the growth of the fitness industry.

Original language	English
Title of host publication	Sport Management in the Ibero-American World
Subtitle of host publication	Product and Service Innovations
Publisher	Taylor and Francis AS
Pages	15-24
Number of pages	10
ISBN (Electronic)	9781000907384
ISBN (Print)	9781032482385
DOIs	https://doi.org/10.4324/9781003388050-3
Publication status	Published - 1 Jan 2023

ASJC Scopus subject areas

General Social Sciences

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10.4324/9781003388050-3

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Digitization in Services of the Emerging Chilean Sport Industry: The Case of BoxMagic Inc

Abstract

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