Desarrollo de la investigación en personalidad de marca

Translated title of the contribution: Development of research in brand personality

Gustavo Vicencio-Ríos, Luis Araya-Castillo, Cristian Millán-Toledo, Yuracid Rivera Flores

Research output: Contribution to journalArticlepeer-review

10 Citations (Scopus)

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Keyphrases

Social Sciences

Psychology

Economics, Econometrics and Finance